The Contribution of Social Entrepreneurs to Empower The Handloom Jamdani Community: A Case Study of Jamdani Ville in Bangladesh


  • Nilima Haque Ruma School of Knowledge Science, Japan Advanced Institute of Science and Technology (JAIST)
  • Md Sultan Mahmood School of Knowledge Science, Japan Advanced Institute of Science and Technology (JAIST)
  • Toufiq Ahmed Wakayama Company Limited, Fukui
  • Eunyoung Kim School of Knowledge Science, Japan Advanced Institute of Science and Technology (JAIST)
  • Youji Kohda School of Knowledge Science, Japan Advanced Institute of Science and Technology (JAIST)



Handloom Jamdani Industry, Weaver’s Empowerment, Social Entrepreneur, Jamdani Ville, Bangladesh.


Social entrepreneurs can empower the handloom Jamdani community by understanding the current situation of handloom community. ‘Jamdani Ville’, a social enterprise in Bangladesh, runs a business in the fashion industry, especially the handloom Jamdani. Handloom Jamdani is a unique and rare handicraft because it is produced only in certain regions in Bangladesh. However, the growth rate and market share of handloom Jamdani are declining. Moreover, the handloom weavers are underwaged. For these reasons, the socio-economic condition of handloom Jamdani weavers is deteriorating. The study aims to describe the contribution of social entrepreneurs to empower the handloom Jamdani community by understanding the strategies for empowering the handloom Jamdani weavers, exploring the mechanisms to introduce ‘Jamdani Ville’ as a key producer of handloom Jamdani to consumers and explaining how the new form of business platform contributes to the socio-economic development of the handloom Jamdani community. This research is conducted as a qualitative case study of Jamdani Ville, Bangladesh. As a descriptive study, semi-structured interviews were carried out with a Jamdani Ville owner and 45 handloom Jamdani weavers. We purposively selected five master weavers and randomly selected 40 artisan weavers. We followed the qualitative content analysis technique to analyse the field data. In the conclusion, it shows that Jamdani Ville played a significant role to promote handloom Jamdani worldwide. This study helps us to understand how social entrepreneurs can contribute to the empowerment of the handloom Jamdani community.


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How to Cite

Ruma, N. H., Mahmood, M. S., Ahmed, T., Kim, E., & Kohda, Y. (2021). The Contribution of Social Entrepreneurs to Empower The Handloom Jamdani Community: A Case Study of Jamdani Ville in Bangladesh. Journal of Rural Development, 39(4), 486–503.

Author Biography

Nilima Haque Ruma, School of Knowledge Science, Japan Advanced Institute of Science and Technology (JAIST)

Doctoral Research Fellow(DRF) scholar at JAIST, school of knowledge science, human life design area.


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