Impact Analysis of Rural Interventions by SKDRDP: A Case of Kisan Melas


  • B. Venkatraja Assistant Professor, Economics, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysuru, Karnataka
  • S. N. Prasad Professor, Strategy & General Management, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysuru, Karnataka



Krishi Mela, Kisan Mela, Agri-Fair, Rural Development, SKDRDP, Rural Empowerment.


In recent decades, non-government organisations (NGOs) increasingly play multiple roles effectively while acting as the bridge between the government organisations (GOs) and the grassroots population. Hence, the government is increasingly relying on these organisations in reaching many of the rural development schemes and fi nancial inclusion drive at the village level. Shri Kshetra Dharmasthala Rural Development Project (SKDRDP) is one such leading NGO which strives towards transforming the lives of rural people through several rural intervention programmes. One of the several rural intervention programmes of SKDRDP to attain collective sustainable rural development is Krishi Melas (Kisan Melas/agricultural fairs). SKDRDP organises Krishi Melas since 1984 at different levels and intervenes in the lives of farmers and rural people with the objective of inclusive and balanced rural development. The present research attempted to study SKDRDP Krishi Mela Model, strategic perspectives of various activities under Krishi Melas, the mechanism of executing the events and more signifi cantly the extent to which Krishi Melas have impacted the rural community. The study has procured data from secondary and primary sources. The study is exploratory and empirical in nature. While analysing the primary data, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used. The model extracted from this exercise reveals that Krishi Mela interventions have a signifi cant impact on the empowerment of rural people, agricultural development, financial and economic well-being, and also immensely contribute to building social capital. The results of the study have significant implications for the organisation and policymakers.


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How to Cite

Venkatraja, B., & Prasad, S. N. (2019). Impact Analysis of Rural Interventions by SKDRDP: A Case of Kisan Melas. Journal of Rural Development, 38(4), 626–652.


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